… web developer, writer, and consultant based in Hveragerði, Iceland.

I write about web dev, interactive media, digital publishing, and product development.

I’m available for consulting and hire.

So long, Readmill, and thanks for all the fish

I wish it had gone differently. I don’t fault Readmill for selling at this point. They did excellent work.

I’ve previously gone on record about my enthusiasm for their platform. (Which reminds me, I need to do a followup to that post, Kindle for iOS has improved dramatically.) Unlike most other firms designing ebook readers, Readmill understood that all of the typographic variables are interconnected. Unlike others, their defaults were beautiful to read.

It’s kind of hard to imagine it going any differently, though. Most people just don’t like reading in public. Publishers just aren’t that interested in working with startups. Ebook retailers don’t care for supporting competing reading apps. Sometimes a beautiful product just doesn’t make a successful product—it just ends up being a beautiful thing that not enough people want.

As for me, I switched to Marvin a while back, even though I prefer Readmill’s look.

Why?

Because the public social reading thing turned me off. I suspect I wasn’t the only one.

Join my Newsletter

Do you ever wonder why a newly released open source project matters? Why it doesn't? How new or old standards or specifications affect your work? Why the web, tech, and publishing are the way they are?

This is an unapologetically political newsletter about tech, the web, and publishing—with context.

Because, to decide whether to use a piece of software, web standard, or open source project, you need to know why it‘s interesting, not just that it‘s interesting.

I won't send you spam. Unsubscribe at any time.

Writing