Here’s the first half of it. You should go and read the rest.
> > All business activities that used to be strategic are now hygienic. Today, all that is strategic is software. Activities that make money aren't strategic. Activities that affect a company’s ability to make money in the future are strategic. Where is the leverage? That's what is "strategic." Only software provides significant leverage in business today. If your office lacks electricity or wifi, nobody shows up and nothing gets done. But neither electricity nor wifi are strategic. (Alan Cooper – [https://storify.com/fakebaldur/software-and-strategy](https://storify.com/fakebaldur/software-and-strategy)) > >
On Twitter earlier I said this here thing:
> > There’s an implicit assumption in publishing commentary that the trajectory of media evolution (books, ebooks, websites, apps) is a known. That the long-term effects, drawbacks, & benefits of each medium will follow a predetermined path towards its manifest destiny. That ebook apps are as good as they'll ever be and will never integrate what research is discovering about learning and memory. That apps will always play the roles they play today. That websites will never reach beyond their current niche, except maybe into apps. > > > > These assumptions are all unsafe. Ebook apps are a young and unformed species. The future of web and app dev is dynamic and changing. > > > > What's more, the publishing industry isn't in charge of this evolution except insofar as it can sabotage ebooks with its misconceptions. > >
Making ebook covers is a relatively new task for designers and there haven’t exactly been many lengthy discussions on the topic. If there were any lengthy discussions I completely missed them which is entirely unsurprising. (I was probably too busy watching videos on Youtube of dogs running into walls and cats falling off furniture.)
I didn’t think of googling “how to make an ebook cover” until last week and my first advice is don’t buy a book about designing ebook covers if the book in question has an ugly cover. It’s just good sense. Otherwise googling ebook covers is good fun and I highly recommend it.
I wish it had gone differently. I don’t fault Readmill for selling at this point. They did excellent work.
I’ve previously gone on record about my enthusiasm for their platform. (Which reminds me, I need to do a followup to that post, Kindle for iOS has improved dramatically.) Unlike most other firms designing ebook readers, Readmill understood that all of the typographic variables are interconnected. Unlike others, their defaults were beautiful to read.
Word has for many years now been the publishing industry’s de facto editorial and production format. Once you move into the world of digital, Word ceases to become a foundation and instead becomes a pair of cement shoes dragging you underwater. It is the worst possible format for the purpose.
Screen design isn’t print design and will never be print design, no matter how high the screen’s resolution gets.
Digital design needs to account for a level of changeability and dynamism that print has never had to deal with. The interaction model of print is embodied in the book object and not in the on-page design. The interaction model of digital has to be accounted for in the screen design itself and functionality needs to be specifically designed.
Reminder to aggrieved authors: Nobody holds a gun to your head and forces you to sign a contract. > > -- Don Linn (@DonLinn) [February 12, 2014](https://twitter.com/DonLinn/statuses/433573195476508672)
Normally, whenever Don tweets anything I just nod my head in agreement and move on.
My response to this tweet, however, was more ambivalent because it seems to imply that we shouldn’t be complaining about unfair standard practices in the publishing industry.
- January 28, 2014: The ebook as an API
- January 27, 2014: My last word on DRM
- January 16, 2014: The unevenly distributed ebook future
- January 13, 2014: Bling it up for education
- January 8, 2014: Ergodic literature
- January 1, 2014: The last two Knights and Necromancers stories
- December 20, 2013: The Checklist: fix iBooks image handling
- December 17, 2013: Great text transcends nothing
- October 17, 2013: Quarantine all ebooks
- October 17, 2013: The self-publisher's perspective of the ebook market
- October 2, 2013: Just say no to ebook CSS and JS
- September 17, 2013: The Google Wave Heuristic
- September 12, 2013: Amazon's biggest ally is Apple
- August 19, 2013: Proprietary ebook formats versus DRM
- August 12, 2013: Why disruption goes unchecked
- August 9, 2013: Make ebooks worth it
- August 8, 2013: Ebooks and cognitive mapping
- August 7, 2013: Ebook silos, update
- August 6, 2013: Ebook silos and missed opportunities
- July 23, 2013: Winner takes all versus the Matthew effect
- July 18, 2013: If the Kindle fails so will ebooks
- July 16, 2013: Followup to 'this ebook is a lemon'
- July 12, 2013: This ebook is a lemon
- July 10, 2013: Caught between madmen and mercenaries
- July 3, 2013: Major update to Studio Tendra's Oz project
- May 7, 2013: The OZ Reading Club: Books three and four
- February 4, 2013: Knights and Necromancers: new books and megapacks!
- November 8, 2012: High tide and a room of your own
- October 26, 2012: Two questions on putting books on the web
- October 1, 2012: The Readmill comment fiction challenge