The self-publisher's perspective of the ebook market

The writer Rosen Trevithick said this here thing:

> > For goodness sake Kobo, I took a risk publishing some of my titles with a relatively small eBook vendor. It took days to jump through your formatting hoops and I lost my bonuses for being exclusive to Amazon. I did this because I wanted to support an alternative to the market leader. You reward me by stabbing small publishing companies in the back. I'll think twice about publishing with you in the future because you clearly aren't ready to earn a larger share of the market. > >

Everything she says is true. But… I’d like to use this current crisis and her point about Kobo shafting small publishers as an excuse to look at what the ebook market looks like for a self- or small publisher.

For those of us interested in a more open and varied ebook market, there is a singular harsh truth we must accept:

Amazon is playing the game better than the rest. That’s why they have the biggest share of the market.

I’d bet that even if Amazon abandoned discounts across the board, they’d still have their current marketshare simply because they seem to be doing a better job. Even their Kindle for iOS app has improved into borderline tolerability after the latest update.

So, if the EPUB crowd wants to compete, they need to up their game.

But, no. Instead they are either in a tailspin (B&N, WH Smith’s ecommerce side) or seem to be perpetually operating with all weapons set to ‘bland’ (Kobo, iBooks).

And, which is the fun bit, whenever something goes wrong, they don’t seem to hesitate to shaft the self-publisher.

So, I find it hard to blame any self-publisher who decides to go exclusive with Amazon. Nor do I blame any consumer who decides to buy a Kindle device or sticks to Kindle ebooks only. You don’t win customers by appealing to their charity. You have to give suppliers a reason to work with you, and buyers a reason to buy from you.


ETA: At the moment, the most sensible strategy for consumers is to buy from Amazon (and make DeDRMed backups if they are computer literate enough to Google and then use a drag and drop app). KF8 files convert nicely to EPUBs is you plan on moving to an EPUB-based platform in the future. At the same time the most sensible strategy for a small publisher is ‘it depends’.