Why disruption goes unchecked

Good advice goes counter to established common sense A few months ago, while I was filling an unexpected surplus of free time, I asked myself the following question: —Hypothetically, what would your advice be if a medium-to-large publishing company came to you asking how they should handle the shift to digital? On face value, this is an easy question with an easy answer because the literature and research tells us exactly what they should do.

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