(This is the fifth post in a series on the publishing industry’s new product categories.)
Data serves the status quo.
Anything new or undiscovered by definition does not have a data footprint. Existing data collection and filtering techniques have biases that do not take the unknown or unfamiliar into account.
Unless you have a clear theory and a well-designed experiment to prove or disprove it, the only thing more data will tell you is that your preconceptions and existing biases are correct.