(This is the sixth post in a series on the publishing industry’s new product categories.)
(Before I start, I’d like to make sure you know this is all speculation and probably wrong.)
My guess is you can break book consumers into broadly five different kind of behaviours. Emphasis here is on consumers so this doesn’t cover corporate, institutional, or similar professional purchases at all.
Heavy reader. People who buy several books a month, read most of them, and still have a mile-high ‘to read’ list.