(This is the sixth post in a series on the publishing industry’s new product categories.)
(Before I start, I’d like to make sure you know this is all speculation and probably wrong.)
My guess is you can break book consumers into broadly five different kind of behaviours. Emphasis here is on consumers so this doesn’t cover corporate, institutional, or similar professional purchases at all.
Heavy reader. People who buy several books a month, read most of them, and still have a mile-high ‘to read’ list.
One of the guilty pleasures me and my sister have is our enjoyment of crap TV, usually chatting on IM as we do, shaking our heads at the crap we’re watching.
—OMG, I can’t believe X did Y to Z.’
—I know! That is sooo out of character, the writers must have it in for X.
And so on.
Last year Grimm and Warehouse 13 served the purpose nicely. Mostly inoffensive silly fun.