The ebook as an API

(This is the eighth post in a series on the publishing industry’s new product categories.) The problem many publishers are facing is that their titles need to be reused in a variety of contexts. Book apps are very unfashionable at the moment but there is a brisk trade in small, fairly cheap, and functional apps based on book content, where the content is often licensed by a small app development outfit from a small publishing outfit or book packager.