Publishing has catered to dumb for a long while

The following is from The Technique of the Novel - A Handbook on the Craft of the Long Narrative, originally written in 1947: Why aren’t novels better? It is surprising that they are not worse. Real profits are made in the publishing business by employing highly talented individuals who understand, intuitively in most cases, I believe, the dumb yearnings of dumb people and devise products to please them and keep them dumb and happy.

Good books don't win

> > The editorial fallacy is the belief that all of a publisher’s strategic problems can be solved by pursuing and publishing the finest books and articles. (From _[The Editorial Fallacy]( > >

This is a belief that seems to be pervasive among large sections of the publishing industry. It’s also a very mistaken belief. The problem isn’t just with the idea that the only thing a publisher needs to do to succeed is publish good books (which is patently untrue) but also with the basic premise.

Namely, what is a good book?