Publishing has catered to dumb for a long while

The following is from The Technique of the Novel - A Handbook on the Craft of the Long Narrative, originally written in 1947: Why aren’t novels better? It is surprising that they are not worse. Real profits are made in the publishing business by employing highly talented individuals who understand, intuitively in most cases, I believe, the dumb yearnings of dumb people and devise products to please them and keep them dumb and happy.

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