Changing your readership mix

(This is the seventh post in a series on the publishing industry’s new product categories.) The mix of reader types in your readership isn’t an unchangeable fact, a curse bound in iron by the gods of old, a universal constant for all eternity. It can be changed. Actually, that isn’t really true. The readership mix for most titles and genres is probably set in stone, one of those big blocks of ‘fixed, can’t change’ that you just have to work around.

Ergodic literature

(This is the third post in a series on the publishing industry’s new product categories.) Ergodic literature is a fancy term for being intentionally over-wrought and difficult. Sometimes this can be an effective tool, much like when a psychotic gym teacher forces you to run several times around the Reykjavík Pond the exercise makes you appreciate a coke and a hot dog (with ketchup and crispy fried onions) that much more.

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