Trying to change a major publisher’s mind on DRM is a lost cause. That’s why even though I disagree with IDPF’s DRM efforts, I can only hope that their work will result in the wholesale adoption of a completely ineffective and useless DRM technique and bring us into a de facto DRM-free world.
(You could argue DRM isn’t a problem for existing consumers. That’s true, but only because we just buy from Amazon.
Micah made this here statement on Twitter the other day, articulating neatly what a lot of us have been thinking for a while now:
It is not random that Amazon does not use EPUB. Consumers dislike DRM, but are all right with proprietary formats. -- Micah (@micahsb) [August 17, 2013](https://twitter.com/micahsb/statuses/368546780943642624) Very true.
It’s something that has bothered me for years and years. I spent years arguing against the use of proprietary formats in interactive media academia (they were unnaturally fond of what was then Macromedia Director).